Inspired By: Brands

We are excited to continue #InspiredBy, an uplifting new editorial series. Our community is important to us and we take pleasure in observing how our favourite brands, publications and creatives have evolved in recent months. We follow with five brands that excite us and the Lumitrix photographs that reflect them; LemLem, Matilda Goad, Collagerie, Casely-Hayford and Alex Eagle. Discover how they contribute and inspire us.

1LemLem @lemlemofficial

LemLem is a sustainable platform celebrating the ancient techniques of traditional weavers in Ethiopia. Model and designer Liya Kebede founded the coveted brand after travelling to her native Africa. Locally-sourced cotton makes for beautiful resortwear. Sales benefit the LemLem Foundation as they make a philanthropic contribution.

2. Matilda Goad @matildagoad

From scalloped Liberty print lampshades to colour pop Roman pillar lamp bases, Matilda Goad is known for her joyful creations. The designer and creative consultant has recently celebrated eye-catching collaborations with Matches Fashion and Liberty London. You will find valuable insights into reviving your interiors across her channels.

3. Collagerie @collagerie

Collagerie is the innovation of Lucinda Chambers, former Fashion Director of British Vogue and Serena Hood, former Executive Fashion Director of British Vogue. Together they have created an inspiring platform, which brings a playful charm to shopping. They also support emerging artists such as Willian Santiago with unique visual collaborations.

4. Casely-Hayford @caselyhayfordlondon

Founded by Charlie and his late father Joe Casely-Hayford, the London-based brand is known for exquisite tailoring. With more than 3,000 fabrics to choose from across their bespoke line, there is an emphasis on creativity. Follow them for glimpses of artists’ studios and salons alongside exceptional design. Tastemakers in every way.

5. Alex Eagle Studio @alexeaglestudio

Alex Eagle is the creative director of her eponymous luxury concept store Alex Eagle Studio, which unifies fashion and lifestyle. She makes a cultural impact with exhibitions by leading emerging artists such as Luke Edward Hall and Venetia Berry. Her ‘colouring in’ lockdown initiative with Jess Wheeler and Vanessa Garwood was unmissable.

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